|GP: Legambiente Turismo – Initiative “Recommended because of commitment to environmental protection” - Italy|
„Discovering Italy" - A Legambiente proposal for "sustainable" tourism
"All-inclusive" holiday packages flying people to artificial locations, which reproduce the same customs and faults as in the small daily world they wished to leave behind, increasingly look like just a way of enduring personal loneliness and anxiety elsewhere.
The initiative "Recommended because of their commitment to environmental protection" is an ecolabelling scheme in Italy. It is based upon cooperation between Legambiente and tourism industry associations (hotels, campsites, B&B, guest farms, country inns etc.), often involving local authorities. Since then, 26 local projects on seaside resorts, mountains, city-of arts, parks etc. have been developed in 8 regions of Italy with over 300 member businesses. Ecolabelled businesses are marked by the Green Swan, i.e. the Legambiente logo. Legambiente Turismo is founding member and chairman of the VISIT Association for European tourist ecolabels as well as leader of the EEB WG Tourism since 2004.
Compliance with the general Guidelines (LT Decalogue) laid down by Legambiente Turismo is required. Guidelines divide into 10 sections and concern resource use (waste, energy, water), food (healthy food and local produce/gastronomy), transport (collective transport and soft mobility), noise, heritage and communication to guests. The key environmental objectives are to minimize all impacts by tourism, including local transport impacts (in terms of CO2) without diminishing guests' comfort.
The Guidelines on transport includes the active promotion of both public and private collective transport. That means businesses shall provide exhausting info on services and timetables and when possible keep tickets of local bus companies for sale. The use of existing pedestrian and cycle paths and the building of new ones is encouraged for soft mobility. Bicycles for hire or free of charge should be available. The use of electric cars is also promoted in campsites.
Special innovation: "FREE TRAIN TO RICCIONE" is the 2005 Campaign by LT-ecolabelled hotels (36 from 2 to 4 stars) in Riccione with the cooperation of Legambiente Turismo and Trenitalia. Train fares to Riccione and back are fully reimbursed in case of a full week stay in a double room (half/full board) in participating hotels. Campaign poster by Trenitalia was in all main train stations in Italy.
Contact person:Sandra Sazzini