|GP: Mobility Management measures in Rome - Italy|
Mobility Managers have been supported by ATAC in the preparation of HWTP with a Help Desk, provided through the MIRACLES framework; many useful tools are now available for MM in the internal pages of ATAC web site. For the employees of companies with a MM are now available bus lines, a Car Pooling service and PT ticket facilities.
Objectives/ Innovative Aspects
To achieve modal shift through new forms of vehicle use and to raise awareness about Home-to-Work Trip Plan alternatives, implementing commuter planning and integrated mobility management tools.
In 1998 the Ronchi Decree introduced the requirement for all companies and local authorities with more than 300 employees in a local unit, or with more than 800 employees allocated in several branch offices, to establish the post of Mobility Manager.
One of the most important tasks is to raise awareness among citizens and stakeholders of the problems related to traffic congestion and sustainable mobility policies. This is being achieved through the use of publicity campaigns (public events, delivery of brochures, media information, web information, advertising), with particular reference to the citizens who live in areas affected by MIRACLES measures.
In the last year, 50 new Mobility Managers have been appointed (over a total of 180), 8 new HWTP (5,000 people/day) have been defined and several Information Days for Mobility Managers have been performed.
Di Majo Chiara
The above project is part of the CIVITAS - MIRACLES initiative.