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GP: Mobility Management measures in Rome - Italy PDF Print E-mail

Mobility Managers have been supported by ATAC in the preparation of HWTP with a Help Desk, provided through the MIRACLES framework; many useful tools are now available for MM in the internal pages of ATAC web site. For the employees of companies with a MM are now available bus lines, a Car Pooling service and PT ticket facilities.

Objectives/ Innovative Aspects

To achieve modal shift through new forms of vehicle use and to raise awareness about Home-to-Work Trip Plan alternatives, implementing commuter planning and integrated mobility management tools.

The Measures

In 1998 the Ronchi Decree introduced the requirement for all companies and local authorities with more than 300 employees in a local unit, or with more than 800 employees allocated in several branch offices, to establish the post of Mobility Manager.

In 2003 the Municipality of Rome, according to the spirit of the previous decrees of the Minister, produced a policy encouraging the use of collective transport systems, not only for companies and their employees, but also for organisations and areas generating a lot of traffic, such as shopping centres, big hospitals etc. The City Council has entrusted all the activities related to sustainable mobility to ATAC, the PT operator in Rome.

Implementation status

One of the most important tasks is to raise awareness among citizens and stakeholders of the problems related to traffic congestion and sustainable mobility policies. This is being achieved through the use of publicity campaigns (public events, delivery of brochures, media information, web information, advertising), with particular reference to the citizens who live in areas affected by MIRACLES measures.

ATACs duty is to support, from a legal, administrative and technical point of view, the Mobility Managers appointed by companies. ATAC
therefore plays an important role, as coordinator between the political level (such as the Ministry of Environment, the City Council, the councillorships and the public and private transport companies) and the management level (companies’ Mobility Managers). The role of the Company Mobility Manager consists of stimulating colleagues to rationalise and optimise their commuting behaviour, setting up crews for car pooling, and providing information on all the opportunities and initiatives available to encourage the use of collective transport.

Mobility Managers have so far been supported by ATAC in their preparation of HWTP (Home-to-Work Trip Plans) with co-funding by the Environmental Ministry and with a Help Desk (technical and legal), provided through the MIRACLES framework. They have also been involved in special events and information days to promote the opportunities offered by the City Council and by the European Union through MIRACLES. WEB services for Mobility Managers have been designed, in order to allow restricted access to internal pages of sustainable mobility in the ATAC web site. Mobility Managers can submit their best practice examples, take part in thematic forums, use the available databases and download files, presentations and useful information. Home-to-Work Trip Plans have been engineered with the Origin/Destination (O/D) matrix of employees, provided by the Mobility Managers.

Several surveys have been carried out, with specific attention on employees from the City Council, the Polyclinic Umberto I, and the University La Sapienza. A cross-evaluation with results achieved and experiences gained in other European cities, via the MOST methodology, was used to finetune sustainable mobility strategies. Company and area bus lines have been set up and a pilot Car Pooling Project is in operation: it involves 750 users, running for major destinations (University, Polyclinic, Ministry of Public Health) with standard facilities (such as free parking).

Other strategies in use are collective taxis and a car sharing service (the trial of this scheme has commenced in March 2005, involving 200 users, 10 cars and 4 parks in the area of Borough III). Moreover, employees of companies with a Mobility Manager, are eligible for special promotions on the purchase of annual PT season tickets (a 30.99e discount on new ones, a 7.75e discount on renewals) and have the possibility of hire purchase.

Expected results

In the last year, 50 new Mobility Managers have been appointed (over a total of 180), 8 new HWTP (5,000 people/day) have been defined and several Information Days for Mobility Managers have been performed.
The aim for the future is to increase the level of vehicle occupancy for home-to-work trips by 20% in specific destinations located in the Laboratory Area. Moreover, the Municipality has issued a decree to provide funding for HWTP for companies with less than 300 employees.

Contact

Di Majo Chiara
c h i a r a . d i m a j o @ a t a c . r o m a . i t


The above project is part of the CIVITAS - MIRACLES initiative.
CIVITAS - MIRACLES is a project that assembles four major European cities: Rome (Italy), Barcelona (Spain), Winchester (United Kingdom) and Cork (Ireland). The Miracles project answer the call of the European Commission for increasing the urban transport system's sustainability and efficiency through radical strategies for Clean Urban Transport.

Web site: http://www.civitas-initiative.org/

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