|GP: Car pooling in Rome - Italy|
Car pooling in Rome
A simulation model has been developed and installed by ATACs Sustainable Mobility Department, and integrated with the MM System. ATAC provides legal and technical expertise and support through computer-based tools, which allow the analysis of the different needs of companies and persons involved, and help to develop the HWTP.
Objectives/ Innovative Aspects
To change current travel habits, in particular the use of private vehicles, and to raise awareness about Home-to-Work Trip Plans (HWTP) alternatives.
Rome has a very high number of employees who travel to and from work every day. During peak hours many cars carry only one passenger. Car pooling is the sharing of rides in a private vehicle among two or more individuals. Some company car pooling crews already exist, but in a disjointed and spontaneous form. It was necessary to develop a new and systematic approach, in order to achieve an organised system of collective car use.
A comprehensive survey campaign has been completed in order to analyse current travel behaviour in the Laboratory Area. For this purpose more than 100,000 interviews have been processed. A simulation model has been developed and installed by ATACs Sustainable Mobility Department, and integrated with the Mobility Manager System. This model can be used to manage the car pooling service in the laboratory area. The model uses origin and destination data, and incorporates some revealed preferences about trip characteristics and time scheduling.
Car pooling services can be offered to a potential user group of 100,000 citizens. The aim is to increase the level of vehicle occupancy for home-to-work trips by 20% in specific destinations located in the Laboratory Area.
During November 2005 the main outlines of the final assignment to ATAC to re organize the activities of car pooling in Rome, were completed and approved. The task is twofold:
ATAC would like to continue its experience in Rome and to create new pilot projects with five companies. This would allow ATAC to better investigate the potential and implications of the car pooling system. ATAC is waiting for an act from Rome Municipality's Mobility department, to enable this to happen.
The above project is part of the CIVITAS - MIRACLES initiative.