GP: MIDAS - Measures to Influence transport Demand to Achieve Sustainability - Regional PDF Print E-mail
Contract number: EIE-05-009

Start of project: 1 January 2006
Duration: 36 months

Coordinator: Neil Scales
Tel: +441513301101; +441513301101
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Partners: Transport & Travel Research ltd, UK
Aalborg Kommune, DK
Nordjyllands Trafikselskab, DK
Cork County Council, IE
Syndicat Mixte des Transports en Commun de l'agglomération clermontoise, FR
ATC Spa, Transporti Publici Bologna, IT
Suceava Municipality, RO

Project summary

The prime objective of MIDAS is to encourage transfer to less energy intense modes of transport by optimising the use of soft measures aimed at reducing demand for private motorised transport. The project responds to Key Action VKA9 of the STEER Programme.

Soft measures include information and marketing campaigns to encourage use of public transport, cycling and walking, car clubs and car pooling, mobility management initiatives etc. Soft measures to encourage greater use of sustainable travel modes can make a significant contribution to the EU goals for energy saving set out in the Green Paper on Security of Energy Supply and meet some of the aims of the Transport White Paper. Research shows that well conceived soft measures integrated with other transport improvements can reduce private car traffic by as much as 20%.

In practical terms a range of barriers still exist which hinder the successful introduction of the measures on a scale sufficient to make a lasting impact on travel behaviour and hence on energy consumption in the transport sector. These include the need for a range of different organisations to work together; lack of awareness amongst stakeholder organisations and the general public about sustainable mobility issues; economic and social barriers, and also the long time frame for urban plans to take effect.

MIDAS will be implemented by partners in 6 case study cities which are representative of a wide part of the enlarged Europe : Liverpool (UK), Aalborg (DK), Cork (IRL), Clermont Ferrand (FR), Bologna (IT) and Suceava (RO).. The cities, with different contexts although common points and interests, will share recent experience with urban land use and mobility planning and will implement specific case studies in MIDAS, linked to the overall urban plans. The case studies will respond mainly to Task 3 of Key Action 9 and will also address elements of Task 5 and Task 1.

MIDAS will include the following key actions:
• A review of city land use and mobility plans and the potential contribution of soft measures.
• Innovative consultation approaches with a wide range of stakeholders.
• A range of measures to encourage the use of walking, cycling and public transport.
• Training workshops to transfer knowledge and experience, with particular reference to New Member States.
• Evaluating the impacts of the measures implemented.
• A strong dissemination programme.

The main outcomes of MIDAS are expected to be
• A series of policy recommendations regarding the use of soft measures within city mobility plans and their potential contribution to EU energy objectives.
• Assessments of the effect of MIDAS measures on public attitudes to sustainable mobility.
• Reductions in traffic levels, energy consumption and pollution in each city.
• Transfer of knowledge and experience to decision-makers in other cities, particularly in New Member States.

There are two partners in Aalborg: AK is the site manager and NT is the local partner in the MIDAS project. The City of Aalborg is the local planning authority also responsible for local PT in the Aalborg city. NT is the regional public transport authority responsible for public transport in the region. In a marketing campaign embracing both local and regional PT it is important also to include the regional public transport authority in developing and implementing this campaign, which is why their effort is mainly placed in WP 3 and WP4. AK is site manager responsible for project management and evaluation with input from NT.


STEER projects promote the more sustainable energy use in transport (i.e. increased energy efficiency, new and renewable fuel sources, and the take-up of alternatively propelled vehicles). The specific focus is on alternative vehicle propulsion, policy measures for the more efficient use of energy in transport, and strenghthening the knowledge of local management agencies in the transport field.

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