|GP: Policy options for car sharing in Krakow - Poland|
The City of Krakow considers a car sharing system as a promising option for transport demand management in order to reduce the negative impacts of private traffic. Within the measure a case study of a car sharing system in Krakow will be conducted.
Objectives / Innovative Aspects
The objectives of the measure concern the studying of options for a car sharing system using Krakow implementation as test case for Poland and the identifying of financial feasibility, of potential user groups, of the marketing approach and the business model for the car sharing system in Krakow. The great innovation regarding the measure is the fact that it is the first approach for testing a car sharing scheme in Poland.
The awareness of the benefits of the car sharing system in Krakow is still very low although the future market potential, due to increasing problems of parking, congestion and pollution in cities, are expected to be high. The City of Krakow considers the car sharing system as a promising option for transport demand management in order to reduce the negative impacts of private traffic. The particular activities are conducted regarding developing a car sharing implementation and business study in Krakow based on the experiences of the car sharing scheme in Genoa and other cities. With this study the City of Krakow will analyse the preconditions for realising a car sharing scheme within the next few years. The study will include the following elements: analysis of socio-economic and political conditions for transferring a good-practice example of car sharing, target groups and user requirements, car sharing system marketing strategy, detailed analysis of potential locations of car sharing vehicles and organisation plan of daily car sharing operation.
Implementation has not yet started.
Among the expected results and targets that can be verified are the financial feasibility, the potential user groups, the marketing approach and the business model for car sharing in Krakow as test case for Poland.
The above project is part of the CIVITAS-CARAVEL initiative.