|GP: Gdansk Mobility Management - Advertising & Promotion - Poland|
In order to ensure success of our measures and infrastructure development, proper promotion and advertising activities must be undertaken. We have to get to people's consciousness, so they know, what is MIMOSA and what are the goals. But more especially make them want to change behaviour.
Gdansk is the largest city in the Pomerania region of Northern Poland, and with its over 455 thousand people is also one of the cities of the highest population density in Poland. The city has a unique advantage as the centre of Poland's sea trade. It has lovely Old Town, full of charming cafes, and it is great place for people to live.
Objectives / Innovative Aspects