GP: Gdansk Mobility management - Mobility Week - Poland PDF Print E-mail

Private motor car transport is seen as an icon of independence and wealth. Car free day has little impact, is seen as an isolated event and mobility week is unknown. For the first time Gdansk will organise a ‘mobility week’ and Improve the effectiveness of the ‘In town without my car day’

Gdansk is the largest city in the Pomerania region of Northern Poland, and with its over 455 thousand people is also one of the cities of the highest population density in Poland. The city has a unique advantage as the centre of Poland's sea trade. It has lovely Old Town, full of charming cafes, and it is great place for people to live.

Objectives / Innovative Aspects

High level objectives

The objectives will be to increase awareness of sustainable options and voluntary modal change, and increase the impact of Car Free Day / Mobility week through an integrated programme of actions and information campaigns.

Specific Measure objectives

  •  
    • To hold a number of integrated informative events in the City
    • To promote awareness of the City’s web tools for mobility management (tram, schools, recreation, cycles) and all CIVITAS Measures
    • Creating a new urban mobility culture
    • Optimising the use of private cars
    • Promoting alternative fuels and clean vehicles
    • Stimulating the use of collective public transport
    • Promoting cycling as an alternative to the motor car

The Measure

For the first time Gdansk will organise a ‘mobility week’ and Improve the effectiveness of the ‘In town without my car day’. The target audiences for this measure are adult users of motor cars for daily use in and around the city. Campaign actions will therefore be researched and designed for adult audiences.
Latest innovative marketing techniques based on TAPESTRY, MIDAS, Next Steps etc. will be used and awareness and effectiveness monitored. If relevant a ‘control’ audience will be used in the city of Gdynia in order to eliminate random effects
.

Implementation Status

Management activities include supervising and reporting on measure progress and finances, organising and facilitating meetings with the involved partners and stakeholders, fostering communication with the other projects of the CIVITAS Initiative involved in related activities, acting as a single point of reference and conduit for anyone necessitating information on the measure. In doing so, the measure manager will report to the city manager.

Expected results:

General qualitative aims

  •  
    • Creating a new urban mobility culture
    • Optimising the use of private cars
    • Promoting alternative fuels and clean vehicles
    • Stimulating the use of collective public transport
    • Promoting cycling as an alternative to the motor car

Quantitative Results.

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    • Public awareness increased to 10% for spontaneous recall of campaign materials
    • Public awareness of individual items (prompted) at 40%
    • Self-report modal shift away from private car of 5% within 4 weeks after Mobility Week

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