|GP: Kordis a public transport operator undertook a study in different universities at Brno -Czech Republic|
Changes in life can trigger changes in mobility behavior. Whenever the route of a person's daily commute changes as a new job, new school; amongst others, people start thinking about different mobility options.
In Brno newcomer students were addressed and informed about public transport services available for their commute to the university. The first aim of KORDIS, the public transport operator, was to bring information directly to the new students to decrease the level of confusion about using public transport and to reduce the number of complaints lodged by students. Meetings for students were organized and a special “branded” information stand was placed next to the classrooms. The information stand was designed as a logo for the public transport system in Brno, which is the south of Moravian Region. At the stand some materials were distributed such as timetables, tips for trips, maps and plans of the public transport; this included tailored information for students.
The information stand was also used in other events such as the European Mobility Week, action days at universities and the Majales Festival.
The cost of personal and implementation as a whole were estimated in 3,000 €
Around 500 new students have visited the information stand during the registration week and around 15,000 visitors have visited the Majales festival. A major benefit is that the concept of the information stand is transferable and can be used in other events in the future.
Some tips to obtain as good benefits are that the stand should be designed carefully without making it too big and too heavy to transport. It is Important to choose material and the desing according to the location the booth will be used e.g. outdoors/indoors.
It is also important to use the stand for free distribution as it is difficult to store money in these type of locations. And it is important to have at least two people working at it, especially when presentations are long.