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GP: Alps Mobility - Austria PDF Print E-mail

'Transnational Pilot Projects for Environmentally Sound Travel Logistics linked with Electronic Booking and Information Systems in Alpine Tourist Regions'



In the framework of the European Community Initiative „Alpine Space" (Art. 10 ERDF) „pilot projects for environmentally sound travel logistics linked with electronic booking and information systems in alpine tourism regions" were started by cooperation partners from Austria (Salzburg), Germany (Bavaria) and Italy (Lombardy).

This pilot project is based on the fundamental concept of cooperation with partner regions, which obtain an important position in Alpine tourism. The aim of this cooperation is to create practicable, environmentally compatible transport strategies for travel to the Alps and mobility at the visitors' holiday destinations.



The main objectives of the project are:
• to create transnational cooperation in order to promote environmentally sound travel to the model regions;
• to implement measures for environmentally sound traffic in model regions and model communities;
• to build a network among those regions and communities and to create a model solution for holiday regions.

This fundamental concept is also based on the idea of a sustainable regional development, as it is expressed in the planning objectives of the regions concerned, with the project centering on innovative solutions for transport and tourism and their implementation.


Bavaria

The project regions of Berchtesgadener Land and Oberallgäu lie on the northern periphery of the Alps. Due to the National Park in Berchtesgaden and the special Bavarian way of life, they are equally popular as vacation areas among longterm and day-tourists in summer and winter alike.

Already in 1993, some communities in the area formed the Interessengemeinschaft für autofreie Kur- und Fremdenverkehrsorte in Bayern (IAKF). Therefore the region was considered to be especially sensible for the project „environmentally sound travel logistics". It is also an important objective of the region that in the future tourism is integrated into a sustainable development and does not have any impact on humans and nature.

The "Kompetent Mobil" committee has been working on a German sub-project of "Alpsmobility" since 1998. The committee has developed a system which links public-transport- specific information to tourism information. In this system, integrated and - above all –
i n t e r m o d a l information is possible, which shows the user how to plan his holidays with different public transport means. In the data pool, the visitor finds his hotel as well as the opening hours of the museum and how to get there best. That means that the nearest bus stop and the route on the public transportation network, the walking route or – in the worst case – the driving route by car is ascertained by the information system and transmitted to the user in the form of a complete travel plan. The result is shown in a map (based on a geographic information system) and in text. This helps the visitor to orientate in an unknown holiday region.

The information system is provided on internet and is accessible for everybody. The visitor can get information already at home about the holiday resort’s offers and how to get there. He does not have to worry about not being mobile in his holidays.

The data base was created according to a catalogue which was elaborated together with all kinds of interest groups. A wide range of tourism information is provided. In parallel, the information was geocoded in a geographic information system.

The link between the public transport stop and the hotel, the bus route (also ship, railway or cable railway) and the excursion destination is the basis for the route information. Afterwards, timetable information is added in order to get a complete information system. The connection of these components and the reading-in of all informations is carried out during the project.

The project idea’s design is open and therefore it can be applied in other regions. The data base can be enlarged to any size.

Information:
Kompetent-Mobil
Dr. Werner d’Oleire-Oltmanns
D-83489 Bischofswiesen
Dachlmoosweg 6
Tel. +49-8652-94797-0 begin_of_the_skype_highlighting              +49-8652-94797-0      end_of_the_skype_highlighting
Fax +49-8652-94797-20
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it



Lombardy

Alta Valtellina, a community in the National Park of Stelvio (450km2 - the largest park in Europe), is characterized by its variety of offers which give everyone, both tourist and sports professionals, the possibility to spend a holiday or a period of oxygenation at different heights, all the year round, practicing their favourite sport or regenerating their physique and spirit in a mountain environment among the most varied in the world.

• Locations (Summer-Winter): Bormio, Livigno, Santa Caterina, Valdidentro, Valdisotto, San Colombano;
• Locations (only Summer): Passo Stelvio – the largest summer ski area in Europe;
• between 1.000 and 3.000 m above sea level
• 22.000 inhabitants
• 11.800 beds in 195 hotels
• 25.000 beds in apartments
• 75 lift plants with a capacity of 80.000 persons per hour in the 4 different ski areas Livigno, Bormio, San Colombano and Santa Caterina
• ski tours (March to May): ski huts in the Ortler-Cevedale-group
• Snow boarding: half pipe and jump
• 9 springs of hot water (41°) as thermal baths at the "Terme" and "Bagni Vecchi" in Bormio

The operating phase of the Alpsmobility project began in the winter season 1999/2000 with the organisation of public road transport in order to strengthen and improve the access to and within the area of Alta Valtellina.

The promotion and advertising of the Alpsmobility project was carried out during the winter season with the creation of a Card which facilitated and favoured the use of public road transport for the area’s skiers and tourists.

Based on the initiatives promoted by the winter card, incentives also in the summer season tried to make tourists aware of using not only public road transport, but also rail. The aim of the initiative was to organize a network of connections which promoted the collective transport of tourists in a wider area than just the Comunità Montana Alta Valtellina.

With the Summer 2000 Card also the most important aspects of tourist entertainment were promoted, such as culture, fitness and sports, through discounts and reductions for the admission to the main museums and monuments of the Comunità Montana of Bormio and Tirano, with excursions and guided trips (rock graffiti and National Park of Stelvio) and to the thermal baths and golf-courses of Bormio and Aprica.

The validity of these offers was 7 days from the day of utilization of the first service or facility.

The promotion and advertising of the summer 2000 Card was also extended to the consumers of the lower valley; the print and diffusion of 12,000 cards was also supported by the distribution of 50,000 advertising brochures, 500 posters and 500 stickers to be applied on the public transport means.

The initiative was also adequately advertised among the tourist operators through announcements on local papers and television.

Information:
Silvio Baroni
Comunitá Montana Alta Valtellina
via Roma 1
I-23032 Bormio (SO)
Tel. +39-0342-912311 begin_of_the_skype_highlighting              +39-0342-912311      end_of_the_skype_highlighting
Fax +39-0342-912321
e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.altavaltellina.com



Pongau

The Alpsmobility Project in Pongau in the Province of Salzburg is embedded in the Austrian Model Project 'Sustainable Mobility - Car-free Tourism', a future-oriented common pilot project for environment, tourism and mobility by the Federal Ministry of Agriculture and Forestry, Environment and Water Management, the Federal Ministry of Economy and Work, the Federal Ministry of Transport, Innovation and Technology, the Province of Salzburg and the model communities of Bad Hofgastein and Werfenweng, supported by the European Union.

Model communities Bad Hofgastein and Werfenweng

The model communities were selected from numerous applicants. Bad Hofgastein (pop. 6000) is situated in the Gastein valley 850 m above sea level and with its 8000 beds and about a million overnight stays per year is known as one of the most tourism-intensive communities in Austria. Werfenweng (pop. 700) is located 45 km south of Salzburg on a plateau 1000 m above sea level. 190,000 overnight stays are counted in 1800 beds per year.

Mobility management centre and travel information system

In February 2001 the Mobility Management Centre Pongau opened its doors with a marketing and public transport network at the Bischofshofen railway station as the heart of Alpsmobility in Austria.. The mobility management centre serves the whole Pongau region with its 25 communities and is carried by the Gemeindeverband Pongau. Apart from the development of new public transport offers, travel and timetable information, arrangement of car-sharing and car rental, ticket sales and mobility information services also a travel agency sells public transport packages (incoming and outgoing) in the new, and in Austria, unique customer centre, which is operated jointly with the cooperation partners Austrian Federal Railways and Post Bus. (For detailed information see http://www.mobilito.at)

For spring 2001, an integrated travel information system was developed and installed, the first in Austria, which links public transport to tourist information (hotels, events, points of interest, excursions by public transport).

Luggage logistics

In the framework of the conception and pilot implementation of luggage logistics for railway travellers, a pilot offer was developed for visitors from Vienna during the vacation in February 2000. Together with the Interessengemeinschaft Sanfte Mobilität, a union of 8 Austrian tourism communities, a door-to-door luggage service was developed. The offer was continued in Winter 2000/2001 for the whole Eastern region of Austria and in Summer 2001 for the connection to Berlin.

Electric vehicles and solar loading stations

One of the central objectives of the model project 'Sustainable Mobility - Car-free Tourism' is the implementation of alternative mobility offers in the holiday region. This includes the promotion and rental of locally emission-free (electric) vehicles. Loading stations for these vehicles have to be installed all over Pongau, which is financed - just as the organisation of the financial support for electric vehicles - partly by Alpsmobility.

Public Relations

PR and marketing activities are financed fifty percent by the Model Project and fifty percent by Alpsmobility. These measures include a newsletter, published four times a year, regular press releases, the production of PR materials like information posts and folders, flags, pennants and signs as well as the organisation of events. In June 2000 a 'Sustainable and Mobile' Day took place, on September 22 - the European Car-Free Day - numerous activities promoted being 'mobile without your own car'.

Information:
Projektleiter Dipl.-Ing. Robert Thaler
Bundesministerium für Land- und
Forstwirtschaft, Umwelt und
Wasserwirtschaft, Abt. V/5, Verkehr,
Mobilität, Siedlungswesen und Lärm,
Stubenbastei 5,
A-1010 Wien,
Tel. +43-1-51522-1208 begin_of_the_skype_highlighting              +43-1-51522-1208      end_of_the_skype_highlighting,
Fax +43-1-51522-7208,
e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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