|GP: Alps Mobility - Austria|
'Transnational Pilot Projects for Environmentally Sound Travel Logistics linked with Electronic Booking and Information Systems in Alpine Tourist Regions'
In the framework of the European Community Initiative „Alpine Space" (Art. 10 ERDF) „pilot projects for environmentally sound travel logistics linked with electronic booking and information systems in alpine tourism regions" were started by cooperation partners from Austria (Salzburg), Germany (Bavaria) and Italy (Lombardy).
The project regions of Berchtesgadener Land and Oberallgäu lie on the northern periphery of the Alps. Due to the National Park in Berchtesgaden and the special Bavarian way of life, they are equally popular as vacation areas among longterm and day-tourists in summer and winter alike.
Already in 1993, some communities in the area formed the Interessengemeinschaft für autofreie Kur- und Fremdenverkehrsorte in Bayern (IAKF). Therefore the region was considered to be especially sensible for the project „environmentally sound travel logistics". It is also an important objective of the region that in the future tourism is integrated into a sustainable development and does not have any impact on humans and nature.
Alta Valtellina, a community in the National Park of Stelvio (450km2 - the largest park in Europe), is characterized by its variety of offers which give everyone, both tourist and sports professionals, the possibility to spend a holiday or a period of oxygenation at different heights, all the year round, practicing their favourite sport or regenerating their physique and spirit in a mountain environment among the most varied in the world.
• Locations (Summer-Winter): Bormio, Livigno, Santa Caterina, Valdidentro, Valdisotto, San Colombano;
The Alpsmobility Project in Pongau in the Province of Salzburg is embedded in the Austrian Model Project 'Sustainable Mobility - Car-free Tourism', a future-oriented common pilot project for environment, tourism and mobility by the Federal Ministry of Agriculture and Forestry, Environment and Water Management, the Federal Ministry of Economy and Work, the Federal Ministry of Transport, Innovation and Technology, the Province of Salzburg and the model communities of Bad Hofgastein and Werfenweng, supported by the European Union.
Model communities Bad Hofgastein and Werfenweng
The model communities were selected from numerous applicants. Bad Hofgastein (pop. 6000) is situated in the Gastein valley 850 m above sea level and with its 8000 beds and about a million overnight stays per year is known as one of the most tourism-intensive communities in Austria. Werfenweng (pop. 700) is located 45 km south of Salzburg on a plateau 1000 m above sea level. 190,000 overnight stays are counted in 1800 beds per year.
Mobility management centre and travel information system
In February 2001 the Mobility Management Centre Pongau opened its doors with a marketing and public transport network at the Bischofshofen railway station as the heart of Alpsmobility in Austria.. The mobility management centre serves the whole Pongau region with its 25 communities and is carried by the Gemeindeverband Pongau. Apart from the development of new public transport offers, travel and timetable information, arrangement of car-sharing and car rental, ticket sales and mobility information services also a travel agency sells public transport packages (incoming and outgoing) in the new, and in Austria, unique customer centre, which is operated jointly with the cooperation partners Austrian Federal Railways and Post Bus. (For detailed information see http://www.mobilito.at)
In the framework of the conception and pilot implementation of luggage logistics for railway travellers, a pilot offer was developed for visitors from Vienna during the vacation in February 2000. Together with the Interessengemeinschaft Sanfte Mobilität, a union of 8 Austrian tourism communities, a door-to-door luggage service was developed. The offer was continued in Winter 2000/2001 for the whole Eastern region of Austria and in Summer 2001 for the connection to Berlin.
Electric vehicles and solar loading stations
One of the central objectives of the model project 'Sustainable Mobility - Car-free Tourism' is the implementation of alternative mobility offers in the holiday region. This includes the promotion and rental of locally emission-free (electric) vehicles. Loading stations for these vehicles have to be installed all over Pongau, which is financed - just as the organisation of the financial support for electric vehicles - partly by Alpsmobility.
PR and marketing activities are financed fifty percent by the Model Project and fifty percent by Alpsmobility. These measures include a newsletter, published four times a year, regular press releases, the production of PR materials like information posts and folders, flags, pennants and signs as well as the organisation of events. In June 2000 a 'Sustainable and Mobile' Day took place, on September 22 - the European Car-Free Day - numerous activities promoted being 'mobile without your own car'.