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GP: Alpine Pearl - Werfenweng - Salzburger Land - Austria PDF Print E-mail


Alpine Pearls is a network of 20 communities that offer easy, yet comfortable ways to enjoy holidays in environmentally conscious fashion. Climate protection and nature conservation via soft mobility are part and parcel of the Alpine Pearl association's focus. Yet, it also tries to achieve cultural variety. And it shows! The ethnic character of the Pearls is untouched by modern urban development and regional cuisine offers delicacies for the pickiest gourmet.


Soft Mobility– Pure Holiday

The members of the network – the Pearls of the Alps - offer soft mobility throughout your entire holiday: From the time you arrive here by bus or train to the time you leave, your mobility is guaranteed. Softly mobile offers abound and we are always happy to help and consult. To make sure you can rest and relax, all of our Alpine Pearls have car-free areas. Take your time to explore the streets and alleys of the villages and towns – by foot or electric bicycle. Enjoy the mountains on a traditional hike, on horseback or, even more actively, on a mountain bike. Soft Mobility is the buzzword for all guests who combine leisure with a desire to preserve nature.




Alpine Pearls is the result of two European Union projects (Alps Mobility and Alps Mobility II - Alpine Pearls) that were initiated and coordinated by the Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management. The initiative was developed within the Interreg III B - Alpine Space project Alps Mobility II -Alpine Pearls. It was co-financed by the European Union and carried out by 15 project partners from Austria, France, Germany, Italy and Switzerland. The main focus was on creating sustainable tourism offers that combine touristic sights with the advantages of environmentally- friendly means of transport.
The excellent collaboration of project partners from Austria, Germany and Italy in "Alps Mobility" and consequently with new partners from France and Switzerland in "Alps Mobility II - Alpine Pearls" was the reason behind the results and success being continued and professionalized with an umbrella organisation across the Alps. In 2006 seventeen municipalities joined together to form the umbrella association “Alpine Pearls”, the largest tourist cooperation in the Alps. Holidaying with environmentally-friendly “soft” mobility” is the cooperation’s highest aim.



Germany: Bad Reichenhall, Berchtesgaden
France: Les Gets
Italy: Chamois, Sauris, Forni di Sopra, Villnöß, Ratschings, Karneid-Steinegg, Tiers, Welschnofen, Deutschnofen, Moos im Passeiertal
Austria: Werfenweng, Neukirchen am Großvenediger, Hinterstoder, Mallnitz
Switzerland: Arosa, Interlaken
Slovenia: Bled


Alpine Pearls promotes and communicates sustainable tourism with environmentally-friendly mobility. The association’s 20 members profit from the joint market activities and form a strong European tourism brand. Experiences are intensively shared amongst the pearls of the Alps. The activities for the members include e.g. joint marketing activities, mutual media relations, production of joint advertising media, co-operation with partners, events and public relations, etc. Guests, on the other hand, benefit from clearly defined quality standards that have to be met by all communities.



  • Joint activities for market development, with environmentally-friendly mobility as an important topic of tourism (such as cooperating with tour operators, issuing service guides and an internet portal, as well as participating in trade shows).
  • Coordinated media relations, such as press releases, direct contacts to journalists, news letter services, or initiating and organising press tours.
  • Exchanging experiences regarding local traffic planning, questions concerning arrival logistics, and developing flat-rate packages conform to market trends with environmentally-compatible traffic solutions.
  • Economical production of joint advertising media.
  • Possibilities of using an umbrella brand with comprehendible contents as a popular figure and advertising medium.
  • Increasing name recognition of all Alpine Pearl members.
  • Additional added value by rising overnight stays in member locations.



Anyone who chooses to travel to their destination via bus or train, rather than take their own car, is already helping the environment. After all, a healthy environment forms the very core of the places that may take the title of Alpine Pearls. Clean air, splendid surroundings, sweeping views over the mountains - these are the sources of relaxation for all holidaymakers. Tourists should be able to enjoy a sense of wellbeing, be active and fully appreciate the community. These aims are easy to achieve when one has the opportunity to visit the beauty spots and tourist attractions of the Alpine Pearls by foot, bike, or on horseback. The guest's happiness is the driving force behind the Alpine Pearls and has boosted cross-border cooperation. For a truly special holiday, why not travel along the 'Pearl trail', enabling you to discover several outstanding holiday destinations?


The Alpine Pearl communities pledge in the following ten areas that they will offer their guests an environmentally sustainable, culturally diverse, qualitatively high and adventure-packed holiday experience.

  1. Our „Pearls” co-operate all across the Alps and offer eco-friendly tourism at top quality.
  2. We guarantee a comfortable and relaxed trip to one of our “Pearls” via bus or train.
  3. Once you are here, you don’t need your car to get to places. All locations are easily accessible the “softly mobile” way.
  4. Fun leisure activities abound, including hiking, nordic walking, mountain biking, horseback riding, electric vehicles, water sports, cross-country skiing, snowshoeing, and much more...
  5. We keep expanding the areas where you can be safe on foot, without the annoyance of traffic, exhaust fumes, or car noise. This includes parks, carfree valleys, and walking trails within easy reach.
  6. We are at your service to ensure your vacation mobility. Let us take care of any necessary reservations and bookings. We are also happy to consult you personally.
  7. Check out our special “Alpine Pearls” packages, which can help you make your “softly mobile” experience even simpler and more comfortable.
  8. Rest assured: From our active involvement in nature conservancy to alternative energy supply, we do not leave any stone unturned to protect both nature and people.
  9. Diversity is our goal, and that does not stop at the local culture and cuisine. In fact, we support Alpine culture, traditions and cooking.
  10. The „Pearls” conserve the esthetical character and local beauty of our Alpine villages.




Additionally to the “soft mobility” tourism packages in all the Pearls, the association Alpine Pearls also developed transnational Alpine Pearl products.

Arosa and Werfenweng were the first Pearls to develop a complete holiday package named “Neutral-Climate Holidays”.

With the “Alpine-Flyer”, the sporty and “cool” electric Swiss bike, a new kind of biking fun can be experienced. Available in Bad Reichenhall and Berchtesgaden (, Werfenweng, Arosa, Interlaken, Tiers and Deutschnofen as well as in Sauris and Forni di Sopra in Italy.

An virtual interactive hiking map “Alpine Pearls Intermaps” with long hiking trails from Pearl to Pearl is online under .



This community in the SalzburgerLand has acquired an incredible reputation among visitors and within the sustainability tourism sector. Those guests who arrive without a car or do not wish to drive their car while they are on holiday will find their wise choice well rewarded.
Guests can enjoy an abundant offer of environmentally friendly and fun transport options: Elois – the private Taxiservice, the Werfenweng shuttle to Bischofshofen; a fleet of various no-exhaust non-polluting vehicles like bicycles and electric vehicles; and the latest addition is the “Grass-hopper”, a car that is fuelled with biogas made of grass.

Werfenweng is committed to the 'soft mobility' model. Visitors can unwind in a relaxed world, far from the hustle and bustle of everyday life.


Neukirchen am Großvenediger


Management Alpine Pearls | Karmen Mentil
Weng 138 | A-5453 Werfenweng | Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel: +43 6466 20020


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